
Tuesday, December 23, 2014
Contigo Travel Mug Scores on National TV

Tuesday, December 16, 2014
First Alert Secures National Coverage for Innovative Alarm
The First Alert
Safety POD (Protection on Demand) is ready to go wherever you go and is
generating a ton of media attention, thanks to seasonal outreach conducted by
LCWA.

In addition,
newspapers from coast-to-coast – from the Chicago Tribune and Los
Angeles Times to the Pittsburgh Tribune-Review and Houston
Chronicle – have touted the compact device as ideal for helping consumers
guard against loss and personal injury when traveling, exercising outdoors, in
a college dorm or at home.
LCWA is
excited to continue to work with media to generate coverage for a great product
– the First Alert Safety POD – that provides on-the-go security and peace of
mind.
Friday, December 12, 2014
Favorite Finds
The air is full of holiday
cheer – and tons of news from the social media world. Below please find a list
of my top picks for the week:
- Facebook Changes – Facebook
is always evolving – and this week is no exception. New calls to action –
including book now, watch video and contact us – were
introduced for brand pages, and the conversation continues about going
beyond the “like” button to capture the range of sentiments that users
get from posts.
- Sony Email Leak – Sony
is finding itself in the midst of a PR crisis following the massive leak of
company information – including salaries and internal emails.
- Instagram Boom –
Instagram announced it has surpassed
300 million users – meaning it now has more monthly active users than
Twitter.
- Top 10 YouTube Videos – The end of the year is approaching, meaning recaps are all the rage – including the top 10 videos on YouTube for 2014 and a reminder that the most popular paper of the year was the Facebook study that manipulated your news feed to measure users’ emotional states.
- Twitter Flak – The week’s biggest social media gaffe: Best Buy landed in hot water after a tweet about the wildly popular podcast “Serial” – prompting an apology.

Friday, December 5, 2014
Favorite Finds
The Twitterverse is in full giving-season mode! From giving us great deals on Cyber Monday and a day this week completely devoted to charity donations (Giving Tuesday) to many Tweeps doling out great advice, we saw a generous amount of Twitter conversation this week. Here are the highlights:
- Online Cookies! Not to be confused with browser cookies, the real-deal sweet treats from the Girl Scouts of America will now be available for order online. Troops around the country will now have a digital option for selling Girl Scout Cookies – and based on the Twitter excitement we saw – they’ll do quite well.
- Holiday Hoopla. With Thanksgiving in the rear-view mirror and a host of December observations ahead, many brands are jumping on the holiday train and playing to consumers’ love of the season. Here are a few ways to join the festivities.
- Say This. Many working Americans will go through an annual review process in December, so we found it timely to review a list of 15 “magic” things great leaders say not only during reviews, but every day. Let’s learn from this.
- The Gender Game. We see a lot of females in the PR industry, so it was surprising to read this perspective from the UK, which says that media is still a gentleman’s club. Do you agree?
Monday, December 1, 2014
Spin Doctor Warnings and Key Learnings from November’s PRSA Chicago Event
Last
month I attended the last PRSA Chicago program of 2014 – “Spin
Sucks: Creating Compelling Content for Google and Humans in 2015” presented by
Gini Dietrich. Many of us PR pros look to Gini for her humorous and on-point
insights on Twitter and her blog – Spin
Sucks
– but it was nice to get an in-person perspective from her November
presentation.
Basically,
Gini wants us to know that no matter what “other people” are doing in the PR
industry, it’s important to stay strong with our counsel and remember ethics.
She touched on three different areas where it could be easy to jump in the name
of results:
- Whisper
Campaigns. This is the “anonymous”
practice of starting a rumor with malice in mind. One way to stay
straight? If it’s not true, don’t say it.
- Astroturfing.
Otherwise known as pure fakery,
there have been instances of companies creating fake accounts to “review”
issues and products and even fake letters to the editor. Not only is this
unethical, it’s illegal.
- Media
Manipulation. Gini shared that PR pros now
outnumber journalists 4:1 – so we have an obligation to help the media as
much as we can. Reporters often are in the race of “get to it first” so
it’s our job to give them the truest facts up front so there’s no
confusion or backlash that can come from it.
Subscribe to:
Posts
(
Atom
)