Tuesday, November 18, 2014

In the Mix…Promoting Popularity of PopUps

Can you guess what’s popping up in larger-than-usual numbers right about now?  That’s right, it’s pop-ups – those temporary stores such as seasonal shops, farmers markets, flea markets and arts and crafts fairs. LCWA is helping client PopUp Republic, a new Chicago-based social media marketing firm servicing the pop-up category, promote its multi-faceted services and the burgeoning pop-up industry.

Just last week, LCWA garnered two high-profile stories. VentureBeat, which receives 7.5 million unique monthly visitors, featured PopUp Republic’s founding by CEO Jeremy Baras and the firm’s new online marketplace for pop-ups called “PopUps Across America,” an industry first.  And, a Chicago Business Journal story showcased the company’s national survey conducted by LCWA Research Group of 1,200 Americans about pop-up stores. The poll asked Americans their top reasons for shopping at a pop-up. Ranked first? “Finding seasonal products,” cited by 61%. Other reasons for patronizing pop-ups cited included finding new and unique products (39 percent), shopping locally (36 percent) and getting attractive pricing (34 percent.)  LCWA will continue to promote PopUp Republic throughout the busy holiday pop-up season.

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