Wednesday, November 26, 2014

Favorite Finds

It’s a short work week for the Thanksgiving holiday, but there was no shortage of news stories. Here are some of the headlines, tips and tales that caught our attention:

  • Smell-o-Vision is here! Rumored to be in development for years (literally…. years) the untapped potential for smell-technology is starting to become a reality. Debuting at London’s Heathrow airport is the “Scent Globe” that lets travelers smell the world. What marketing implications will this new technology has as it becomes more widespread? What it in action here.
  • Twitter now saves you money…Twitter is now letting marketers run promotions in the Twitter newsfeed that users can redeem via their credit card. If a Twitter Offer pops up in your timeline, now you can add the Offer to your credit card or debit card for the future purchase. This holiday season will kick off the new feature, but read more about here.
  • Marriott and Hilton Introduce Cancellation Fees… Both Hilton and Marriot recently announced plans to boost revenue through cancellation fees and as a result, stirred up a negative social media frenzy. Is this a terrible PR move, or standard business practice? Learn more about here.
  • The #Hashtag is here to stay The hashtag may have once been an up-and-comer trend, but it with its own USB keyboard link, and it’s ever increasing presence in our culture, it looks like it’s here to stay. Check out the latest gadget for the hashtag here.      

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