There was a bitter wind blowing through Chicago, but hot stories continued to burn up our social media feed. Here are some of the headlines, tips and tales that caught our attention:
- Facebook Cracks Down... Facebook announced that overly promotional content on brand pages – meaning posts that solely push people to buy a product or enter promotions/sweepstakes – will receive lower priority in news feeds in 2015. Whether you think the announcement is a public service to the Facebook community or a fatal blow to corporate Facebook pages, it's clear that change is in the forecast for brands actively marketing via Facebook.
- Twitter Opens up…Twitter – the platform for real time news and commentary – is ready to let users get nostalgic. Twitter announced that you can now search for any tweet ever sent. Interested to see who has shared love for your brand, topic or competitor in the eight years since Twitter started? Click here to give the new advanced search option a try.
- #Cringeworthy Marketing Made Us Squirm…Every week comes with a new set of social blunders, and this time Dave & Busters and Barbie made headlines for how not to market a brand. Dave & Busters’ racist #TacoTuesday tweet and poorly edited apology made consumers wonder who runs the national brand's social pages, while a bumbling computer engineer Barbie traded girl power for unflattering female stereotypes.
- And the "Best of 2014" Began! With December just around the corner, the pull to recap 2014 has proven too strong for some of our journalist friends. Two of our favorite “best of 2014” proclamations thus far? We loved Mashable’s 20 most shared ads of 2014 and our inner word-geek closely followed the heated debate for #WordoftheYear that transpired between Vape and Exposure.