We found some interesting headlines this week in the social media realm. Following are some of the stories and tips that caught our attention:
- Cosmic Connections: As scientists cheer and the media celebrate, brand managers may consider the best way to get in on the action of the Philae comet landing. PR News Writer Matthew Schwartz suggests not getting too cosmic with the brand connection.
- Apple of My Eye: A new “brand intimacy rankings” survey of Americans by MLBM revealed that Apple is the winner by a landslide, with intimacy rankings more than eight times as high as the runner-up. Rounding out the top five are Sony, Nike, Dell and Starbucks.
- Famous Alex: It’s only been about a week and a half since the first #AlexFromTarget tweet was sent. Since then, Alex Lee has made an appearance on Ellen and his fan base has grown to 733,000 Twitter followers. A New York Times article revealed both the perks and the pitfalls of Alex’s new Internet fame.
- In Facebook We (Don’t) Trust: Facebook and other social networks did not fare well in a new study from the Pew Research Center’s Internet & American Life Project, as 81 percent of respondents said they felt “not very” or “not at all secure” using social media sites when sharing private information with other trusted people or organizations.
- Pitch Perfect: Communications officer Tracy Schario, a presenter at PR News' Dec. 11 Media Relations Next Practices Conference in Washington, D.C., offers 11 tips to help PR pros connect with the journalists who matter.