It’s a short work week for the Thanksgiving holiday, but
there was no shortage of news stories. Here are some of the
headlines, tips and tales that caught our attention:
- Smell-o-Vision is here! Rumored to be in
development for years (literally…. years) the untapped potential for
smell-technology is starting to become a reality. Debuting at London’s
Heathrow airport is the “Scent Globe” that lets travelers smell the world.
What marketing implications will this new technology has as it becomes
more widespread? What it in action here.
- Twitter now saves you money…Twitter is now letting
marketers run promotions in the Twitter newsfeed that users can redeem via
their credit card. If a Twitter Offer pops up in your
timeline, now you can add the Offer to your credit card or debit card for
the future purchase. This holiday season will kick off the new feature,
but read more about here.
- Marriott and Hilton
Introduce Cancellation Fees… Both Hilton and
Marriot recently announced plans to boost revenue through cancellation
fees and as a result, stirred up a negative social media frenzy. Is this a
terrible PR move, or standard business practice? Learn more about here.
- The #Hashtag is here to stay… The
hashtag may have once been an up-and-comer trend, but it with its own USB
keyboard link, and it’s ever increasing presence in our culture, it looks
like it’s here to stay. Check out the latest gadget for the hashtag here.