In September, we were thrilled to welcome new client the
Urgent Care Association of America to the LCWA family. And last week I had an
opportunity to jump right in to the association’s Annual Fall Conference in
Denver.
It is an exciting and important
time in the urgent care industry, which has experienced recent rapid growth and
continues to play an important role in today’s healthcare system. At UCAOA’s
largest-ever Fall Conference, I was able to attend a variety of sessions and
seminars about the issues facing the urgent care industry and meet with the
Association’s leadership, including Board members and prominent urgent care
owners, operators and staff from across the country.
During the conference, we coordinated our first media
interviews for the organization as the Ebola threat became more and more
serious in the U.S., starting with a local TV segment about how urgent care
centers were preparing for the virus. With urgent care centers on the front
lines of this healthcare issue, it made sense for the experts of the UCAOA to weigh in on this important topic.
The conference and the segment were an exciting start to our
new relationship, and I look forward to sharing news of future media stories coordinated for the Urgent Care Association of America!
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