Connecting Globally at the PRGN Conference: London
Last week I was very lucky to attend the fall meeting of our
Public Relations Global Network (PRGN) affiliates in London. I always enjoy the
opportunity to meet with the principals from our partner agencies around the
world, and this meeting was no exception. Here were some of the highlights:
- Big
Picture Perspective. During the conference, I led a roundtable discussion of
attendees on the global economy, business landscape and PR outlook for next
year. We also discussed expectations for social media and the major news
stories of 2014. All of our partners had interesting perspectives on what’s
going on in the world, and it was enlightening to discuss how the impacts of
today’s realities vary from Seattle and Spain to Sweden and Singapore.
- Idea
Sharing. There is nothing more educational than hearing what is working –
and what isn’t – for other mid-sized, independent PR firms. We discussed many
new business and marketing dilemmas as well as recruiting and retention issues.
Guest speakers gave expertise on valuable topics, and case studies showed
creativity in action.
- Networking
101. Meeting new friends, and catching up with old ones, is the best part
of being a member of PRGN. Over delicious dinners or pints at the pub, the
conference provided plenty of opportunities to really get to know my colleagues
from around the world.
- Award
Winning. I was proud to pick up two
first place and one second place award on LCWA’s behalf. Knowing all of the
great work done by the PRGN across the world makes receiving these honors –
given for work done for clients Trex, Eureka and Life Fitness – even sweeter.
All in all it was another great
gathering. While it was hard to say “cheerio” to our PRGN partners in London,
we look forward to ongoing collaboration until our next gathering.
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