One of the ways we help to tell the story for some of our clients is
to create in-person experiences where media, customers and other stakeholders
can interact with the brand in a meaningful setting. Earlier this month in
South Carolina, we did just that with our client Trex. During a two-day open house, we assisted with
tours throughout a newly-built “retreat” for Rob and Lydia Mondavi where they
launched the Mondavi Home Collection.
The home was built with Southern charm and sustainability in mind, and our
client Trex fit right in. Trex had the opportunity to showcase its decking,
railing, furniture and outdoor lighting in several parts of the home including
two screened-in spaces, an outdoor deck, walkway and dock – all outfitted with
high-performance, low-maintenance Trex products. Visitors were wowed by the
beautiful product and the experience allowed Trex to communicate its story to
many influencers throughout the event.