Wednesday, August 20, 2014

In the Mix…Trex’s Winning Season

Call it a Trex trifecta. LCWA client Trex Company, the leading provider of wood-alternative decking and outdoor living products, has firmly secured its place as the category social leader after winning major awards from three of the country’s most prestigious communications associations. As previously discussed on this blog, the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA) and the Publicity Club of Chicago (PCC) each have recognized Trex with awards for outstanding social media channels and initiatives.

These awards reflect work done over the past few years, as the Trex social channels have become trusted resources for both consumers and professionals alike, offering inspiration and motivation through engaging content, images and sweepstakes that are attracting an increasing number of new fans like you every day. In the past year, “Likes” on the Trex Facebook page increased considerably, while its Pinterest page inspires homeowners to visit the Trex website to learn more about the products featured on Trex’s boards. In addition to Facebook and Pinterest, Trex’s robust presence on YouTube, Twitter, Instagram and Houzz also provides opportunities for users to interact with the brand.

The strength of these channels, combined with a growing community of fans and followers, has enabled Trex to secure and maintain the top social position within the industry. And, social media isn’t the only award-winning tool in Trex’s tool belt. LCWA assisted Trex with nominations, and eventual wins, in marketing and human resources awards as well. Trex was honored for its “Engineered Artistry” marketing campaign at the prestigious American Business Awards. This campaign included print and digital media buys, a complete website overhaul and a comprehensive public relations campaign. The company also was recognized as one of The Washington Post’s 2014 Top Workplaces. The newspaper’s feature described Trex’s leadership, compensation, training, workplace flexibility and diversity as company strengths.

There truly has never been a better time to “Like” Trex! If you don’t already, you can follow Trex on Facebook, Twitter (@Trex_Company), Pinterest (trexcompany), Houzz (trex-company-inc), YouTube (TheTrexCo) and Instagram (@TrexCompany).




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