Tuesday, August 12, 2014

In the Mix….Grooming Media for Coverage at SuperZoo

Our July was filled with grooming competitions, new pet products and, of course, pets at the SuperZoo 2014 Expo in Las Vegas. LCWA attended the show with the Jarden Animal Solutions brands – Oster Professional Products, Nourish Dog Shampoo and First Alert for Pets – where we assisted with the booth, hosted media, talked to groomers and executed Facebook giveaways.  

During the course of the three-day show, we showcased the newest products from the company, including several solutions made to help groomers throughout every stage of the grooming process, including the Oster Professional A6 Purple Slim and Cool Comfort clippers and the Li+iON cordless clipper/trimmer/nail grinder collection. We also showed off the latest consumer products, including the First Alert Bark Genie, a deterrent meant to safely and effectively quiet dogs’ barking, and the new, all-natural Nourish dog shampoo, which will have a match program to provide product to rescue organizations. 

Trade shows are always a great way to tell a brand’s story and we’re excited to work with media and consumers in the coming months to further drive attention to the great products we highlighted at the show.   

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