There’s always news in the
world of news – and social media. Here are some of my favorite finds from the
past few days
- Media Industry
Change-Ups – Media companies made news of their own this week, with the print properties of the Tribune Company striking off on their own as Tribune Publishing (leaving the parent company to soldier on as essentially a television business) while Gannett Co. – owner of USA Today – also announced a split of its print and broadcast businesses.
- PR Firms Take a Stance –
Ten
of the world’s biggest PR agencies have waded into the
political waters by publicly stating that they would not work with
clients who deny the existence of man-made climate change.
- We’re Watching Video
Views – Since auto-play launched on Facebook last year, video
consumption on the channel has exploded – in fact, it was just
announced that twice as many people now watch videos on Facebook compared
to just six years ago.
- Snapchat Welcomes Brands
– Once
wary of brand involvement, Snapchat – a relative newcomer to the social
network scene – is not only embracing use by brands, but is actively
selling itself to marketers
- PR Fail of the Week – A hotel
in Hudson, NY, got a sharp
lesson in PR when it earned a firestorm of negative headlines thanks
to its online review policy – which fined guests $500 for posting bad
reviews.
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