It was a good week on the economic front, with reports that the U.S. GDP surged 4% in the second quarter, “putting growth back on an upward trajectory according to the Wall Street Journal. In other news this week:
- The lurkers in the Twitterverse: Twitter’s CEO revealed this week the true size of the platform’s audience – the number of people who visit Twitter every month but don’t log in – is two to three times larger than its active user base of 271 million. So Twitter is thinking of retooling its platform so more people become frequent users. Here’s how.
- Small business social: We found a handy new guide that shows small businesses how to go global with social media marketing. Click here to learn how to pick and leverage the social media platforms that will help you increase exposure, reach out to customers and forge deeper connections with existing and potential customers.
- Do you have what it takes?: Aspiring PR professionals - are you think-skinned? A team player? Does news fascinate you? If so, those are three signs you should work in PR. Find the full list of 10 reasons here.
- No wonder we have meeting fatigue: Finally, did you know an estimated $37 billion per year is spent on unproductive meetings? Check out this eye-opening infographic that may help you find out if that meeting is really helping you get the job done.