In conjunction with National Hunger Awareness Month in June,
LCWA worked with our new client, Loaves
& Fishes Community Services, to spread the word about the
organization’s 30-year history of providing food assistance and empowerment
services to families in need throughout Chicago’s western suburbs.
To commemorate Loaves & Fishes’ 30th
anniversary, we helped to coordinate a press conference to kick off the
organization’s annual “Day Without Hunger” event held at its headquarters and
distribution facility in Naperville, Ill. Dignitaries from every branch of
government attended along with media from throughout Chicagoland.
In addition to honoring its past, Loaves & Fishes
unveiled major plans for its future including a $6 million “Power of Community”
fundraising campaign focused on creating a sustainable solution to suburban
hunger, as well as plans to establish Loaves & Fishes as a replicable model
for anti-poverty and hunger-relief efforts nationwide.
With the goal of gaining media coverage for the organization
beyond its core Naperville following, the team successfully pitched and secured
placements for Loaves & Fishes in such regional outlets as The Beacon News, Chicago Parent and West Suburban Living, along with high-profile exposure on CBS2-TV,
which featured Loaves & Fishes’ President and CEO Charles McLimans as the
focus of one of reporter Harry Porterfield’s well-known “Someone
You Should Know” segments. In addition to expanding and elevating awareness
for the organization, Loaves & Fishes reported a spike in calls and
inquiries from potential new clients and donors as a direct results of this
coverage.
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