Another polar vortex hit Chicago this week, bringing very un-July-like highs in the 60s. But we’re not completely opposed to a mid-summer cool-down – here’s what else blew through our windy city this week:
- Grammar Matters – Weird Al Yankovic parodied Robin Thicke’s “Blurred Lines” to create the best educational music video since Schoolhouse Rocks!, in which he addresses some of my personal pet peeves of language use.
- What’s Your Story? We know the value of good storytelling, and this week, Facebook revealed the results of its study demonstrating how far your story can take your online content. The study showed that there was an 87 percent increase in landing page visits for social posts that told the brand story before it asked users to buy anything.
- Word(s) to the Wise – We love this infographic on words to use – and those to avoid – when aiming to drive engagement on social channels.
- ‘90s Nostalgia – There’s a lot to be learned from my favorite decade, including these 13 public speaking lessons from hit songs of the 1990s.