Eureka Contest Engages Fans in a Powerful Way
This spring, Eureka unveiled the powerful new AirSpeed ALL FLOORS vacuum. To bring its POWER message to fans on social media in a
meaningful way, we created a contest supporting the powerful organizations
across the country that touch our fans’ lives. From March 18
to May 6, we held the Eureka “Power of Change” contest on Facebook and asked fans to tell us
about the charities that have made a powerful impact on their lives or
communities. From those entries we chose 10 finalists, and fans voted to choose the most powerful entry. After nearly 7,000
entries, more than 1,900 votes and 3,000 new fans, we named Alicia P. and the
Alzheimer’s Association as our grand prize winner!
Alicia and the Alzheimer’s Association each received $2,000 – take a look at
the winning entry above. Congratulations to Alicia and the Eureka team for
creating a powerful contest that increased both Eureka’s fan base and positive
brand perception on Facebook!
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