Monday, June 9, 2014

In the Mix…Building a Client’s Bottom Line

All public relations efforts should serve to improve a client’s business – whether that means earning a client more customers, an enhanced reputation or a larger share of voice. LCWA recently secured a media placement for client the Accreditation Association for Hospitals/Health Systems (AAHHS) that helped to launch a relationship with a potential customer, demonstrating the value of media relations.  

Facility Care interviewed the physical environment specialist for AAHHS about its new comprehensive accreditation program customized for rural hospitals, critical access hospitals (CAH) and small hospitals with less than 200 beds. The ensuing story included the advantages of the accreditation program and, as a result, gained the attention of a quality director for a CAH seeking accreditation. 

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