Friday, May 9, 2014

Favorite Finds

The weather is finally changing, and so is the world of public relations. Check out this week’s trending topics on the evolving business of social media:
  • The New Era of Facebook – Given #Facebook is now a pay-for-play business, check out these tips to optimize Facebook ads.
  • Moms Rock Marketing – This Sunday is #MothersDay, one of this week’s most popular hashtags. Moms can be the best online brand ambassadors. According to Social Media Today, 70 percent of social savvy moms have posted about a brand’s product or services.
  • Portrait of a LinkedIn User – The professional networking site gave Forbes an exclusive to its most recent data. Most notably, 57 percent of companies are active on their pages, up from 24 percent last year. To this end, company LinkedIn pages are becoming more important for SEO.
  • The State of Journalism – A recently released study from Indiana University finds that about 40 percent of U.S. journalists said social media is very important to their work. (I’ve included key findings from the study below. Some interesting insights.)

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