Friday, May 30, 2014

Favorite Finds



Everyone at LCWA has been cheering on the Blackhawks’ comeback all week, and you can bet we’ll all be glued to our TVs tonight rooting for another big win in L.A.

But how about the drama last night with ESPN’s live broadcast of the Scripps National Spelling Bee Championships?  LCWA’s grammar and spelling police agree, the first co-champs in 52 years, Sriram "Stichomythia" Hathwar and Ansun "Feuilleton" Sujoe, both have nerves of steel and great futures in PR.

Speaking of PR, here are a few of this week’s industry related Favorite Finds:
  • Business News Daily assistant editor Nicole Fallon nails the journo-PR relationship and offers important Do and Don’t reminders when you’re trying to get the attention of the press.
  • Forbes.com posted a story “5 Measurements for PR ROI”, although the list focused on five things your PR team should be really worried about, instead of just crunching numbers
  • Leave it to me to remind you: live theater is big business. For every dollar spent on a theater ticket, studies show another $3-$7 is spent on parking, restaurants and at nearby retailers. Run the numbers yourself at Arts Alliance Illinois, which estimates non-profit arts are a $2.75 billion industry in Illinois. 
  • Finally, Future Shock: earlier this week Netflix predicted we’ll have 48 million TV channels to choose from by 2025.  “Netflix will know exactly what you want to watch, even before you do.” I may never leave home.

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