From social media faux-pas to a brand break up, the Twittersphere has been buzzing this week. Here are a few of my favorite finds:
- It’s time for the NFL to call an audible – Last week, Commissioner Roger Goodell had his Twitter chat hijacked by trolls. This week, the NFL faced more social media problems after some players jumped on Twitter to immediately criticize the 7th round pick of Michael Sam in the draft. It's not the first time individual opinions impacted the organization, and it certainly won't be the last.
- Single and ready to mingle – A.1. dropped steak from its name to remind consumers its sauce can be used on more than just beef. The break up was announced in a YouTube video using Facebook to tell the story.
- Adios annoying tweeters – The rumors are true. Twitter is adding a mute button allowing users to silence those over-tweeters by banishing their tweets from their feeds. To avoid being muted, check out these tips on what not to do.
- Don’t mess with Texas – Fort Worth city council member, Joel Burns sent a teasing tweet to The Weather Channel threatening to delete the app if it didn’t stop showing photos of Dallas. The Weather Channel responded sarcastically, even taking a jab at the councilman’s efforts to end bullying. (Burns is well known for his TED talk “It Gets Better” which aims to help gay teens come to terms with being different.) While Burns didn’t take the bait, his Twitter followers were less forgiving.