In the Mix...Trade Show Lights, Camera, Action!

The spring season means trade shows galore for LCWA clients. At the International Health, Racquet and Sportsclub Association (IHRSA) trade show, held in March in San Diego, Calif., our client Life Fitness, the global leader in commercial fitness equipment manufacturing, dominated the floor with their latest offerings.

This year, Life Fitness introduced a multitude of new cardio and strength equipment options at the show.  LCWA took this opportunity to film some short 30-90 second videos of Life Fitness product managers explaining features and benefits of each new highlighted product. In addition to providing Life Fitness the opportunity to explain the unique features of each new offering, these videos also brought the introductions beyond the trade show floor as videos were rolled out on the brand’s YouTube and Facebook pages.

Watch all the videos from IHRSA 2014 on the Life Fitness YouTube Playlist.