The spring season means trade shows galore for LCWA clients. At
the International Health, Racquet and
Sportsclub Association (IHRSA) trade show,
held in March in San Diego, Calif., our client Life Fitness, the global leader
in commercial fitness equipment manufacturing, dominated the floor with their
latest offerings.
This year, Life
Fitness introduced a multitude of new cardio and
strength equipment options at the show.
LCWA took this opportunity to film some short 30-90 second videos of
Life Fitness product managers explaining features and benefits of each new
highlighted product. In addition to providing Life Fitness the opportunity to
explain the unique features of each new offering, these videos also brought the
introductions beyond the trade show floor as videos were rolled out on the
brand’s YouTube and Facebook pages.
Watch all the videos from IHRSA 2014 on the Life Fitness YouTube
Playlist.
No comments :
Post a Comment