In March, the
LCWA team introduced media who attended the pet industry’s largest trade show
to a new pet training solution to help dogs stop barking, made by the most
trusted name in home safety. First
Alert's new, effective and harmless Bark Genie Handheld and
Automatic Bark Deterrents debuted at Global Pet
Expo and wowed editors and bloggers who have dealt with their share of
noise. Our team helped to secure booth appointments and draw attention to the
products on site. As a result of our efforts, we caught the attention of several
important pet outlets that reach hundreds of thousands of readers. We’re
looking forward to fostering these relationships and seeing some coverage for
the new pet products!
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