What’s the best way to bring to life the coolest new cleaning and cooking tools from Electrolux, Eureka and Frigidaire Professional? With an exclusive, hands-on New York City event, of course! LCWA hosted an editorial event at The London NYC to give influential media a first-hand experience with new home tools designed to save consumers precious time and hassle. The event, which featured six different “Chores to Cheers” challenge stations, encouraged media to put appliances to the test in real world scenarios. LCWA generated an impressive attendance list of over 45 media contacts representing more than 30 media outlets and blogs. The overall result was an event that engaged influential media contacts, strengthened brand awareness and generated story leads for the many brands under the Electrolux Small Appliances umbrella.