Electrolux Wows In the Big Apple
What’s the best way
to bring to life the coolest new cleaning and cooking tools from Electrolux, Eureka and Frigidaire Professional? With an
exclusive, hands-on New York City event, of course! LCWA
hosted an editorial event at The London NYC to give influential media a
first-hand experience with new home tools designed to save consumers precious
time and hassle. The event, which featured six different “Chores to Cheers”
challenge stations, encouraged media to put appliances to the test in real
world scenarios. LCWA generated an impressive
attendance list of over 45 media contacts
representing more than 30 media outlets and blogs. The overall result was an event that engaged influential
media contacts, strengthened brand awareness and generated story leads for the
many brands under the Electrolux Small Appliances umbrella.
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