Last year, our client First Alert introduced a new series of smoke and carbon monoxide (CO) alarms that blend sleek, modern design with maximum protection. To generate awareness and word-of-mouth for these stylish new alarms, we seeded them with well-known interior designers and encouraged them to try them out in their design projects. As a direct result of this outreach, First Alert was selected by celebrity designer Robin Wilson to be featured in the high-profile Eco-Bungalow LA Project.
The focus of this project was to rebuild a sustainable and safe home for an LA family that lost their house to a candle fire during the 2012 holiday season. A natural fit for First Alert, the company donated all of the smoke and CO alarms, as well as a security camera system for the family’s new home.
The project wrapped up late last month with a special event to unveil the new home to industry leaders and fire service organizations. First Alert attended along with MySafe: LA, a local fire safety advocacy group. All guests at the event received samples of First Alert’s stylish Maximum Protection Alarms, and the project has received coverage on TV stations, such as KTLA, and interior design focused websites, including Editor At Large.