The 2014
International Builders’ Show in Las Vegas proved a great success for
our client Trex Company! Showcasing a beautiful display of its
comprehensive portfolio of high-performance decking, railing and outdoor living
products, Trex demonstrated that it offers everything needed to
build an eco-friendly deck from start to finish.
In addition to
building professionals, this year's show attracted a good mix of
representatives from consumer and trade media, including print, online and
broadcast. Over the course of two days, the LCWA and Trex teams met with
editors and producers from nearly 30 different outlets.
And, if the early
results are any indication, Trex is in for a season full of positive media
exposure. Already, online placements have appeared in Consumer Reports and home improvement website Charles & Hudson as a direct result of their
visits with Trex during IBS.
With outdoor
living season around the corner, stay tuned as our IBS conversations pave the
way for more great media coverage!
No comments :
Post a Comment