While Mother Nature gave us a rise in temperature, several companies heated up the social media and advertising worlds this week. Check out some of my favorite finds below!
- Huge deal for WhatsApp – Do you use WhatsApp for messaging? The app that gained popularity for the ability to text with people overseas for free was acquired by Facebook this week for a whopping $19 billion. WhatsApp boasts a user base of 450 million people, and it’ll be interesting to see what changes Facebook implements to the app.
- Facebook timeline giveaways – Last fall, Facebook began allowing brands to hold giveaways on their timeline pages, counting “likes” and comments as official entries. If you’d like to implement this easy and cost-effective giveaway for a client, keep in mind these best practices.
- The Power of hair – Old Spice is at it again with a very funny and clever online promotion for the company’s new line of hair care products. Check it out…and have your favorite Huey Lewis song ready.
- Sony builds influencer network – As PR pros, we’re always trying to identify and partner with blogging influencers within our clients’ industries. Check out Sony runs its very successful loyalty program…without paying its bloggers to advocate.