In the Mix…Electrolux Global Vacuum Survey Gains National Attention
Findings from a global vacuum survey conducted by client Electrolux revealed some key insights into the vacuum marketplace. Four percent of respondents around the world said that they vacuum naked and more than 31 percent of Americans named dust pick-up as the most important factor when choosing a vacuum. We shared these findings and more with key trade and consumer outlets, securing an interview with Electrolux President Marty O’Gorman in HomeWorld Business and hosting a series of elite “first look” meetings with media such as Consumer Reports and the Good Housekeeping Institute. In total, the survey results have been featured in 33 print and online placements across the country since last fall, garnering more than 1.5 million impressions, with more on the way!