January has already flown by, leaving us with two polar vortexes under our belts! Here’s what I was reading this week while huddled inside:
- Beyond Google Alerts – PR pros know that you can’t always count on Google Alerts to catch your client’s news – we’ve all been burned by that method before. Inc.com suggests a few ways to think beyond Google Alerts to monitor client mentions.
- Are Facebook Ads worth it? -- Ask yourself these four questions before you decide to dedicate budget to Facebook ads.
- 35 PR Tips – Huffington Post provides a great PR tips list for students, PR newbies and veterans alike. One of my favorites on the list is “Be a giver, not a taker.”
- Live-Tweeting – As the LCWA team prepares to attend the International Builders’ Show next week, these tips for live-tweets are a great refresher before we hit the trade show floor.