Friday, January 31, 2014

Favorite Finds

January has already flown by, leaving us with two polar vortexes under our belts! Here’s what I was reading this week while huddled inside:

  • Beyond Google Alerts – PR pros know that you can’t always count on Google Alerts to catch your client’s news – we’ve all been burned by that method before. suggests a few ways to think beyond Google Alerts to monitor client mentions.
  • Are Facebook Ads worth it? -- Ask yourself these four questions before you decide to dedicate budget to Facebook ads.
  • 35 PR Tips – Huffington Post provides a great PR tips list for students, PR newbies and veterans alike.  One of my favorites on the list is “Be a giver, not a taker.”
  • Live-Tweeting – As the LCWA team prepares to attend the International Builders’ Show next week, these tips for live-tweets are a great refresher before we hit the trade show floor.

Friday, January 24, 2014

Favorite Finds

The weather may be cold, but social media is hot! Below are some of the stories I found most interesting this week:

  • Facebook Algorithm – Facebook’s new algorithm continues to frustrate – with many arguing that it’s bad for users who are missing out on content from friends and the pages they follow.
  • Facebook Failure Prediction – On that note, a new study has prompted comparisons between Facebook and a “viral update” – with the Princeton study predicting that the social network will lose 80 percent of its users by 2017.
  • Word Nerds – The newest social network – aptly named “Favorite Words” – connects people through their favorite words.
  •  It Takes All Types – Despite common misconceptions, PR isn’t just for the Type A crowd.
  • Picture Perfect – Google has identified the most 10 photographed cities in the world.

Lastly, the weather remains a popular social media subject. Here is a collection of tweets from the most recent “big freeze” that’s taken over the country:

Stay warm, everyone!