
Tuesday, December 23, 2014
Contigo Travel Mug Scores on National TV

Tuesday, December 16, 2014
First Alert Secures National Coverage for Innovative Alarm
The First Alert
Safety POD (Protection on Demand) is ready to go wherever you go and is
generating a ton of media attention, thanks to seasonal outreach conducted by
LCWA.

In addition,
newspapers from coast-to-coast – from the Chicago Tribune and Los
Angeles Times to the Pittsburgh Tribune-Review and Houston
Chronicle – have touted the compact device as ideal for helping consumers
guard against loss and personal injury when traveling, exercising outdoors, in
a college dorm or at home.
LCWA is
excited to continue to work with media to generate coverage for a great product
– the First Alert Safety POD – that provides on-the-go security and peace of
mind.
Friday, December 12, 2014
Favorite Finds
The air is full of holiday
cheer – and tons of news from the social media world. Below please find a list
of my top picks for the week:
- Facebook Changes – Facebook
is always evolving – and this week is no exception. New calls to action –
including book now, watch video and contact us – were
introduced for brand pages, and the conversation continues about going
beyond the “like” button to capture the range of sentiments that users
get from posts.
- Sony Email Leak – Sony
is finding itself in the midst of a PR crisis following the massive leak of
company information – including salaries and internal emails.
- Instagram Boom –
Instagram announced it has surpassed
300 million users – meaning it now has more monthly active users than
Twitter.
- Top 10 YouTube Videos – The end of the year is approaching, meaning recaps are all the rage – including the top 10 videos on YouTube for 2014 and a reminder that the most popular paper of the year was the Facebook study that manipulated your news feed to measure users’ emotional states.
- Twitter Flak – The week’s biggest social media gaffe: Best Buy landed in hot water after a tweet about the wildly popular podcast “Serial” – prompting an apology.

Friday, December 5, 2014
Favorite Finds
The Twitterverse is in full giving-season mode! From giving us great deals on Cyber Monday and a day this week completely devoted to charity donations (Giving Tuesday) to many Tweeps doling out great advice, we saw a generous amount of Twitter conversation this week. Here are the highlights:
- Online Cookies! Not to be confused with browser cookies, the real-deal sweet treats from the Girl Scouts of America will now be available for order online. Troops around the country will now have a digital option for selling Girl Scout Cookies – and based on the Twitter excitement we saw – they’ll do quite well.
- Holiday Hoopla. With Thanksgiving in the rear-view mirror and a host of December observations ahead, many brands are jumping on the holiday train and playing to consumers’ love of the season. Here are a few ways to join the festivities.
- Say This. Many working Americans will go through an annual review process in December, so we found it timely to review a list of 15 “magic” things great leaders say not only during reviews, but every day. Let’s learn from this.
- The Gender Game. We see a lot of females in the PR industry, so it was surprising to read this perspective from the UK, which says that media is still a gentleman’s club. Do you agree?
Monday, December 1, 2014
Spin Doctor Warnings and Key Learnings from November’s PRSA Chicago Event
Last
month I attended the last PRSA Chicago program of 2014 – “Spin
Sucks: Creating Compelling Content for Google and Humans in 2015” presented by
Gini Dietrich. Many of us PR pros look to Gini for her humorous and on-point
insights on Twitter and her blog – Spin
Sucks
– but it was nice to get an in-person perspective from her November
presentation.
Basically,
Gini wants us to know that no matter what “other people” are doing in the PR
industry, it’s important to stay strong with our counsel and remember ethics.
She touched on three different areas where it could be easy to jump in the name
of results:
- Whisper
Campaigns. This is the “anonymous”
practice of starting a rumor with malice in mind. One way to stay
straight? If it’s not true, don’t say it.
- Astroturfing.
Otherwise known as pure fakery,
there have been instances of companies creating fake accounts to “review”
issues and products and even fake letters to the editor. Not only is this
unethical, it’s illegal.
- Media
Manipulation. Gini shared that PR pros now
outnumber journalists 4:1 – so we have an obligation to help the media as
much as we can. Reporters often are in the race of “get to it first” so
it’s our job to give them the truest facts up front so there’s no
confusion or backlash that can come from it.
Wednesday, November 26, 2014
Favorite Finds
It’s a short work week for the Thanksgiving holiday, but
there was no shortage of news stories. Here are some of the
headlines, tips and tales that caught our attention:
- Smell-o-Vision is here! Rumored to be in
development for years (literally…. years) the untapped potential for
smell-technology is starting to become a reality. Debuting at London’s
Heathrow airport is the “Scent Globe” that lets travelers smell the world.
What marketing implications will this new technology has as it becomes
more widespread? What it in action here.
- Twitter now saves you money…Twitter is now letting
marketers run promotions in the Twitter newsfeed that users can redeem via
their credit card. If a Twitter Offer pops up in your
timeline, now you can add the Offer to your credit card or debit card for
the future purchase. This holiday season will kick off the new feature,
but read more about here.
- Marriott and Hilton
Introduce Cancellation Fees… Both Hilton and
Marriot recently announced plans to boost revenue through cancellation
fees and as a result, stirred up a negative social media frenzy. Is this a
terrible PR move, or standard business practice? Learn more about here.
- The #Hashtag is here to stay… The
hashtag may have once been an up-and-comer trend, but it with its own USB
keyboard link, and it’s ever increasing presence in our culture, it looks
like it’s here to stay. Check out the latest gadget for the hashtag here.
First Alert Gives Gift of Safety in Time for Holidays
This week – just in time for the holidays – the First Alert team at LCWA was thrilled to help support First Alert and its work with the CBS Chicago Cares telethon, benefiting
the American Red Cross - Greater Chicago Region.
First Alert played a prominent role in the day, including presenting the Red Cross with a $48,000 check for its Team Fire Stopper program! I also was privileged to attend a donation event at a Bronzeville fire station, where team members handed out more than 300 combination smoke/carbon monoxide alarms, 100 10-year smoke alarms and 300 Tundra fire extinguishing sprays to members of the community to help protect them and their families this holiday season and beyond! In addition, CBS Chicago filmed a live segment from the station to remind viewers about the donation event and the importance of having working smoke and CO alarms. It was a wonderful experience, and helping so many people to stay safe was the perfect way for First Alert and LCWA to kick off the holiday season!
Monday, November 24, 2014
Oakbrook Center Debuts Exclusive, High-Tech Holiday Cottage
Last week, LCWA was on hand to help our client, Oakbrook Center, with the grand opening of DreamWorks Animation’s Adventure to
Santa—a state-of-the-art, high-tech holiday cottage that allows visitors to embark
on a virtual journey to the North Pole. Guests at the event enjoyed a
spectacular light show, photographs with Shrek, food from several restaurants
at Oakbrook Center and the opportunity to be some of the first to travel by
sleigh to the North Pole.
As one of only eight locations throughout the country to
host this magical DreamWorks Animation experience, Oakbrook Center gathered
great attendance for this event on a cold and snowy evening. The event received
coverage on ABC 7 Chicago and Fox 32 Chicago, as well as several online outlets,
and was a great way for Oakbrook Center to kick-off the holiday season.
Favorite Finds
There was a bitter wind blowing through Chicago, but
hot stories continued to burn up our social media feed. Here are some of the headlines, tips
and tales that caught our attention:
- Facebook Cracks Down... Facebook announced that overly
promotional content on brand pages – meaning posts that solely push people
to buy a product or enter promotions/sweepstakes – will receive lower
priority in news feeds in 2015. Whether you think the announcement is a public
service to the Facebook community or a fatal blow to corporate Facebook
pages, it's clear that change is in the forecast for brands actively marketing via Facebook.
- Twitter Opens up…Twitter
– the platform for real time news and commentary – is ready to let users
get nostalgic. Twitter announced that you can now search
for any tweet ever sent. Interested to see who has shared love for
your brand, topic or competitor in the eight years since Twitter started? Click here to give the new
advanced search option a try.
- #Cringeworthy Marketing Made Us Squirm…Every week comes with a new
set of social blunders, and this time Dave & Busters and Barbie made
headlines for how not to market a brand. Dave & Busters’ racist #TacoTuesday tweet
and poorly edited apology made consumers wonder who runs the national
brand's social pages, while a bumbling
computer engineer Barbie traded girl power for unflattering
female stereotypes.
- And the "Best of 2014" Began! With
December just around the corner, the pull to recap 2014 has proven too
strong for some of our journalist friends. Two of our favorite “best of
2014” proclamations thus far? We loved Mashable’s 20 most
shared ads of 2014 and our inner word-geek closely followed the heated
debate for #WordoftheYear that transpired between Vape and Exposure.
Wednesday, November 19, 2014
Decked Out at DeckExpo

DeckExpo provides building and remodeling professionals with a vibrant exhibit hall, filled with hundreds of the industry's top manufacturers, hands-on training and business education. On behalf of Trex, LCWA coordinated media appointments with editors from high-profile industry trade outlets to share insights into 2015 trends and reinforce the company’s position as the leading resource for high-performance outdoor living solutions.
Tuesday, November 18, 2014
Promoting Popularity of PopUps
Just
last week, LCWA garnered two high-profile stories.
VentureBeat,
which receives 7.5 million unique monthly visitors, featured PopUp Republic’s
founding by CEO Jeremy Baras and the firm’s new online marketplace for pop-ups
called “PopUps Across America,” an industry first. And,
a Chicago
Business Journal story showcased the company’s national survey conducted by
LCWA Research Group of 1,200 Americans about pop-up stores. The poll asked
Americans their top reasons for shopping at a pop-up. Ranked first? “Finding
seasonal products,” cited by 61%. Other reasons for patronizing pop-ups cited
included finding new and unique products (39 percent), shopping locally (36
percent) and getting attractive pricing (34 percent.) LCWA will continue to promote PopUp
Republic throughout the busy holiday pop-up season.
Friday, November 14, 2014
Favorite Finds
We
found some interesting headlines this week in the social media realm. Following are some
of the stories and tips that caught our attention:
- Cosmic Connections: As scientists cheer and the media celebrate, brand managers may consider the best way to get in on the action of the Philae comet landing. PR News Writer Matthew Schwartz suggests not getting too cosmic with the brand connection.
- Apple of My Eye: A new “brand intimacy rankings” survey of Americans by MLBM revealed that Apple is the winner by a landslide, with intimacy rankings more than eight times as high as the runner-up. Rounding out the top five are Sony, Nike, Dell and Starbucks.
- Famous Alex: It’s only been about a week and a half since the first #AlexFromTarget tweet was sent. Since then, Alex Lee has made an appearance on Ellen and his fan base has grown to 733,000 Twitter followers. A New York Times article revealed both the perks and the pitfalls of Alex’s new Internet fame.
- In Facebook We (Don’t) Trust: Facebook and other social networks did not fare well in a new study from the Pew Research Center’s Internet & American Life Project, as 81 percent of respondents said they felt “not very” or “not at all secure” using social media sites when sharing private information with other trusted people or organizations.
- Pitch Perfect: Communications officer Tracy Schario, a presenter at PR News' Dec. 11 Media Relations Next Practices Conference in Washington, D.C., offers 11 tips to help PR pros connect with the journalists who matter.
Thursday, November 13, 2014
Contigo Gets “Real” on New National TV Show
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LCWA secured a placement on Fox’s hottest new afternoon talk show “The Real,” and reached more than 1.1 million viewers nationwide! The segment focused on “Essentials for Your Next Trip to the Gym” and included an on-air product demonstration of the Contigo Kangaroo water bottle, which features a built-in compartment, so users can carry keys, an ID, money, a gym pass and more when on the go. An audience giveaway and online article were also a part of this great placement, which aired last week.
Tuesday, November 11, 2014
Urgent Care’s Response to the Ebola Scare
During height of media interest in Ebola, we coordinated media interviews for the UCAOA with the
Associated Press, The Wall Street Journal, The Boston Globe, The New
York Times, Modern Healthcare, The Dallas Morning News and KDRV-TV in
Denver, and provided written statements for many other local inquiries. The AP
story alone was featured on numerous high-profile news websites and was
picked up by more than 150 outlets in total. UCAOA experts used these
opportunities to show how urgent care was extremely prepared to handle
potential Ebola cases – and to encourage citizens who believed they had
symptoms to call 911 to limit potential exposure to others.
The hype and
hyperbole of the Ebola threat has subsided, but
thanks to UCAOA’s quick response to the situation and readiness to speak with
interested media, we were able to help offer reassurance at the height of the
scare – and establish UCAOA as a well-prepared, informative resource for
health-related stories.
Friday, November 7, 2014
Favorite Finds
Mid-term elections took Chicago by storm this week, with
some surprise outcomes along with big sports announcements and tech news:
- In a press conference Monday, the Chicago Cubs officially announced that Joe Maddon is taking over as manager.
- Google unveiled a brand new Android version of the Google Calendar App. New updates include more seamless email integration, real time event updates and a new layout.
- Republican candidate, Bruce Rauner, defeated Democrat Pat Quinn in the race for Governor of Illinois. Along with a win for Republicans in the President’s home state, the Republicans now control a majority of the U.S. Senate.
- Tech site CNET announced bold plans to launch a print magazine in the final quarter of 2014.
- Facebook is rolling out three initiatives to raise awareness and money to fight the spread of Ebola. A message at the top of user’s timelines will give them the option to donate to three nonprofits; International Medical Corps, the Red Cross and Save The Children. Facebook is collaborating with UNICEF to get information on Ebola prevention, symptoms and treatment to people in affected regions. Additionally, Facebook is working with NetHope to boost communications for medical and aid workers in Guinea, Liberia and Sierra Leone.
Thursday, November 6, 2014
In the Mix…Get Your Garage Ready for Winter!

Tuesday, November 4, 2014
In the Mix...Life Fitness Names the 2014 Top Personal Trainer!

Friday, October 31, 2014
Favorite Finds
Happy Halloween! This week was full of tricks
and treats. Following are just a few of the stories we collected in our treat
bag:
Tricks
- Too Soon?!: Nothing was scarier this week than the continued concern and coverage of the Ebola crisis. In the spirit of the season, a British nightclub decided to host an Ebola-themed Halloween party com plete with biohazard décor and bartenders dressed in hazmat suits. Following backlash from the public and media, the profits from the event are being donated to charity and the bar owners are under self-imposed quarantine.
- Fanatical Fans: San Francisco Giants fans upheld two baseball traditions this week – winning the World Series in even-numbered years and setting the city on fire in celebration.
- Royal Tweets: Britain’s Queen Elizabeth II dipped a toe into 21st-century communications when she posted her first tweet during an event at the Science Museum in London. The inaugural tweet was posted to the official British monarchy Twitter feed under the Queen’s official handle @BritishMonarchy.
- Power Couple: IBM announced a partnership with Twitter to help shape business decisions using data collected from tweets worldwide. Together, the powerful duo will help businesses predict trends in the marketplace as well as consumer sentiment about products and brands, and consult with businesses on the best use of Twitter data.
- Is He Nuts?!: John Oliver, host of HBO’s comedy news show “Last Week Tonight,” aired a hilarious but thought-provoking segment emphasizing just how much sugar Americans consume and what it does to our brains. In lieu of communicating in grams, Oliver suggested the use of Circus Peanuts as a more relatable way to translate the amount of sugar in foods, and urged viewers to show their support by tweeting using #showmeyourpeanuts. In the few days since the “Sugar” episode aired, the hashtag received more than 8,500 online mentions.
Tuesday, October 28, 2014
AADSM Takes a Bite Out of the Big Apple
We look forward to leveraging these
conversations in the coming months to generate magazine articles that raise the
profile of oral appliance therapy and our client AADSM.
Monday, October 27, 2014
Connecting Globally at the PRGN Conference: London

- Big Picture Perspective. During the conference, I led a roundtable discussion of attendees on the global economy, business landscape and PR outlook for next year. We also discussed expectations for social media and the major news stories of 2014. All of our partners had interesting perspectives on what’s going on in the world, and it was enlightening to discuss how the impacts of today’s realities vary from Seattle and Spain to Sweden and Singapore.
- Idea Sharing. There is nothing more educational than hearing what is working – and what isn’t – for other mid-sized, independent PR firms. We discussed many new business and marketing dilemmas as well as recruiting and retention issues. Guest speakers gave expertise on valuable topics, and case studies showed creativity in action.
- Networking 101. Meeting new friends, and catching up with old ones, is the best part of being a member of PRGN. Over delicious dinners or pints at the pub, the conference provided plenty of opportunities to really get to know my colleagues from around the world.
- Award Winning. I was proud to pick up two first place and one second place award on LCWA’s behalf. Knowing all of the great work done by the PRGN across the world makes receiving these honors – given for work done for clients Trex, Eureka and Life Fitness – even sweeter.
Friday, October 24, 2014
Favorite Finds
Here are my favorite finds from a very busy week.
5 PR lessons from celebrities – Theses celebs bring more to the table than their talent; they have shown insight into ways PR pros can use these tips to help clients as well. Are you using any of these lessons already?
- Calling in Sick? – CareerBuilder has released its annual list called “The Most Unbelievable Excuses for Calling in Sick” which ranges from “I just put my casserole in the oven” to “I accidentally got on the plane.” Check out the whole list and see if you recognize any of them.
- PR News releases its own quiz – In this day and age of apps and ways to pass the time, PR News has made its own quiz to see which TV character in the PR biz you are, take it now and see if you agree!
- Most Epic Safety Video Ever Made – With the last installment of The Hobbit movies coming out in December, Air New Zealand has released their newest safety video, “The Most Epic Safety Video Ever Made,” with guest appearances from Elijah Wood and director Peter Jackson – watch it and see if you think it’s as epic as they do!
- RIP Mr. de la Renta – After battling cancer, Oscar de la Renta passed away on Monday at 82. Celebrities (and first ladies!) shared their tributes to this fashion icon and tweets came in from around the world to comment on his legendary career.
Friday, October 17, 2014
An Urgent Case for Urgent Care

It is an exciting and important
time in the urgent care industry, which has experienced recent rapid growth and
continues to play an important role in today’s healthcare system. At UCAOA’s
largest-ever Fall Conference, I was able to attend a variety of sessions and
seminars about the issues facing the urgent care industry and meet with the
Association’s leadership, including Board members and prominent urgent care
owners, operators and staff from across the country.
During the conference, we coordinated our first media
interviews for the organization as the Ebola threat became more and more
serious in the U.S., starting with a local TV segment about how urgent care
centers were preparing for the virus. With urgent care centers on the front
lines of this healthcare issue, it made sense for the experts of the UCAOA to weigh in on this important topic.
The conference and the segment were an exciting start to our
new relationship, and I look forward to sharing news of future media stories coordinated for the Urgent Care Association of America!
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