In the Mix…Viewers Open Their Eyes to the Snow Joe iON

Last week hundreds of thousands of early-bird “Wake Up with Al” viewers opened their eyes to the newest snow blower from client Snow Joe. The powerful and convenient Snow Joe iON doesn’t need an electric cord or any gas to operate, so it was an easy display to coordinate with The Weather Channel’s popular morning program. In the segment, contributor and HGTV star Chris Lambton called it “the ultimate snow blower” and showcased it’s easy-to-use, lightweight and rechargeable design. Viewers will be seeing a lot more of Snow Joe iON as additional segments hit TV screens this winter and snowfall totals climb.