- 2014 Marketing Strategies – Social Media Today did a great
recap of statistics
that will drive marketing strategies next year. It’s chock-full of great information –
and we’re happy to see social media and custom content will be a major
presence.
- Social Media Trends – Check
out these 5
social media trends for 2014. We’d love to hear your thoughts on
number 2 - “giving up control.” It’s a scary thought, but according to the
previous article, customer testimonials have the highest effectiveness
rating for content marketing.
- Niche Amplification – According to PRNewswire, niche amplification is one of the top PR focuses for 2014. It seems like a buzz phrase, but, simply put, it means zeroing in on media outlets with very specific content as a way of targeting your key audience.
Monday, December 2, 2013
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