Friday, November 22, 2013

Favorite Finds

It’s not Thanksgiving yet, but here are some delicious finds from social media this week!

  • Word of the Year: Raise your hand if you’ve ever taken a “selfie!” The Oxford English Dictionaries have named “selfie” as the 2013 Word of the Year. Social media breakthrough, or sign of the apocalypse? You decide.
  • Advertising Favorites: Social video marketing firm Unruly has compiled a list of the most shared advertisements of 2013, claiming that shares mean more than views in today’s social sphere. Did your favorite make the cut?  
  • Media Relations: Everyone has their own distinct pitching style, but there are some “golden rules” to keep in mind when talking to reporters. Take a look at these three statements to never say to a reporter, from PR Daily.
  • Kmart’s Creativity: This week, Kmart released a creative, outside-the-box(er) advertisement to support its Joe Boxer line this Christmas. The results – more than 11 million views in two days. Check it out for a good Friday laugh!

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