Most recently, LCWA coordinated media appointments for our client Trex, manufacturer of wood-alternative outdoor living products and leader of the composite decking category, at the 2013 DeckExpo at McCormick Place in Chicago. At the show, we met with editors and reporters from priority building and remodeling trade publications and introduced them to Trex’s top products for the 2014 decking season.
Amid the sea of products on display at trade shows, companies have to pull out all the stops to stand out. To do that this year, we strategically timed the announcement of Trex’s newest product offering, Trex Spiral Stairs, a first of its kind offering from a composite decking manufacturer, on the first day of the trade show. This helped to attract attention and coverage from attending editors who knew they were some of the very first to see the new system.
With this show under our belts, we’re now gearing up for the biggest building show of the year, the 2014 International Builders’ Show in Las Vegas. See you there!