Friday, October 25, 2013

Favorite Finds

There was a little bit of everything making headlines this week. Here are a few noteworthy news items we uncovered:

  • PR Trends – Public relations is a dynamic field, and we must adapt strategies to help our clients stay relevant. Check out 4 Trends Affecting PR Departments, which identifies challenges of some tried-and-true tactics to reach consumers.
  • SeaWorld Versus #Blackfish – CNN Films premiered Blackfish this week, an anti-captivity documentary that tells the compelling story of the plight of captive orcas – or killer whales – around the world. The premiere event trended worldwide on Twitter and generated significant audience engagement, mostly negative words for SeaWorld, the main aquatic park featured in the film. While the film portrays SeaWorld as ranking ticket sales above the well-being of its animals, the film provides a platform for SeaWorld to promote its conservation efforts, tell its side of the story and potentially help shape the global captivity debate.
  • Teens Prefer Twitter – Twitter’s steady growth reached a milestone this week – it became the most important social platform for the all-important teen demographic (surpassing Facebook). The coup could be short-lived, as Instagram, which is owned by Facebook, has nearly doubled its popularity with teens in a single year.
  • Holiday Plans? It’s not too early to begin planning social media initiatives around the holiday season. So make a (to-do) list, and check it twice – after you read these Tips for Holiday Social Campaigns.

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