Thursday, October 31, 2013
Eureka’s Crowdsourced Videos
Sometimes
life hands you a messy day and when you get home, an urge overcomes you to just
Let Loose and Throw Things. That’s exactly what you’ll see through the dancing
in three new videos from Eureka – all crowdsourced with the intention to convey
visual power for the brand and a surprise to viewers who don’t expect to see a
Eureka connection. Over the next few weeks the LCWA is charged with spreading
the videos all over the web and creating buzz for the brand. Viewable on YouTube, the videos
already are receiving thousands of views and we’re excited to share them even
further. Be sure to watch – and more importantly share – how you want to
#LetLoose and #Throwthings if you agree that Life is Messy.
Tuesday, October 29, 2013
Trex Steps Up at DeckExpo
Most recently, LCWA coordinated media appointments for our client Trex, manufacturer of wood-alternative outdoor living products and
leader of the composite decking category, at the 2013 DeckExpo at McCormick Place in Chicago. At the show, we met with editors
and reporters from priority building and remodeling trade publications and
introduced them to Trex’s top products for the 2014 decking season.
Amid the sea of products on display at trade shows, companies have
to pull out all the stops to stand out. To do that this year, we strategically
timed the announcement of Trex’s newest product offering, Trex
Spiral Stairs, a first of its kind
offering from a composite decking manufacturer, on the first day of the trade
show. This helped to attract attention and coverage from attending editors who
knew they were some of the very first to see the new system.
With this show under our belts, we’re now gearing up for the
biggest building show of the year, the 2014 International Builders’ Show in Las Vegas. See you there!
Friday, October 25, 2013
Favorite Finds
There was a little bit of everything making headlines this
week. Here are a few noteworthy news items we uncovered:
- PR Trends – Public relations is a dynamic field, and we must adapt strategies to help our clients stay relevant. Check out 4 Trends Affecting PR Departments, which identifies challenges of some tried-and-true tactics to reach consumers.
- SeaWorld Versus #Blackfish – CNN Films premiered Blackfish this week, an anti-captivity documentary that tells the compelling story of the plight of captive orcas – or killer whales – around the world. The premiere event trended worldwide on Twitter and generated significant audience engagement, mostly negative words for SeaWorld, the main aquatic park featured in the film. While the film portrays SeaWorld as ranking ticket sales above the well-being of its animals, the film provides a platform for SeaWorld to promote its conservation efforts, tell its side of the story and potentially help shape the global captivity debate.
- Teens Prefer Twitter – Twitter’s steady growth reached a milestone this week – it became the most important social platform for the all-important teen demographic (surpassing Facebook). The coup could be short-lived, as Instagram, which is owned by Facebook, has nearly doubled its popularity with teens in a single year.
- Holiday Plans? It’s not too early to begin planning social media initiatives around the holiday season. So make a (to-do) list, and check it twice – after you read these Tips for Holiday Social Campaigns.
Wednesday, October 23, 2013
Life Fitness Personal Trainer to Watch Named at London Event

Friday, October 18, 2013
Favorite Finds
Whenever I comb my Twitter feed, I am always amazed by
the amount of advice that’s available. There are so many developments to keep
up with on a daily basis (media, social, current events), and with a little
help from friends, we’re able to stay up to speed through a few scrolls each
day. Here’s some of what my favorite Tweeple had to offer this week:
- Survey Says: Jeff Bullas is one of my favorite
social media bloggers and this week, he talked about Facebook surveys and
the features they offer. Definitely appealing to PR’s research interests!
- Powerful
Presentations: One of my go-to resources when it comes to blogging
and content curation is Heidi Cohen.
This week she featured a handy 17-step guide to creating a killer
presentation.
- Tuning out
the Television: Mark Scott
is a social media strategist and often shares helpful tips. One that
caught my eye this week: YouTube now reaches more adults than any U.S.
cable network.
- Business
Bits: It’s nice
to have a resource that is focused on marketing specifically as it relates
to B2B audiences, and we often find great nuggets from Steve Sipress. I gained a few tips on
content marketing this week.
- Social
Savvy: I always
appreciate someone with an eye out for the latest tricks with the social
tools our clients use every day and Shona
Mackin shared great advice for Instagram.
Thursday, October 17, 2013
Contigo Shakes Things Up With Bloggers

Tuesday, October 15, 2013
Eureka Spotlights 10 Fans with Powerful Stories in Facebook Contest
Our client Eureka is all about power, and its latest contest
– “The Most Powerful Experience” Contest on Facebook – continues to spotlight
and celebrate fans’ most powerful moments. During the contest submission phase from September 5th
to 30th, Eureka collected more than 8,000 entries from fans who
shared with us the most powerful moments in their lives. We truly enjoyed
reading these unique and powerful essays – from babies being born and children
overcoming obstacles to heroic acts and once-in-a-lifetime trips, Eureka fans
know power! Now, the entries have been narrowed down to the 10 most
powerful, personal and unique moments! Through October 24, fans can view the
top 10 entries and vote on their favorite. The winning entry will receive a
brand new Mazda Miata MX-5 Sport!
To view the finalists and read some truly powerful stories from our fans, visit the Eureka Facebook contest app and help us choose the most powerful moment!
To view the finalists and read some truly powerful stories from our fans, visit the Eureka Facebook contest app and help us choose the most powerful moment!
Friday, October 11, 2013
Favorite Finds
Even with the government still shut down, life goes on in
the social sphere. In fact, it’s been a great week for social media activity
and advice! Following are some of the stories and tips that caught our
attention:
-
You Can Run, But You Can’t Hide: Facebook tweaked its privacy settings this week and will no longer allow users to completely hide from others searching for them on the site. In other words, with few exceptions, we’re all now searchable.
- Deep Pockets: Since filing its IPO, Twitter has solidified its position as one of the leading social media sites, second only to Facebook in terms of popularity and daily active usage. However, in a faceoff between Twitter, Facebook and LinkedIn, you might be surprised by which company wins the revenue race.
- Social Media and Sales: Did you know that social media generates nearly double the marketing leads of trade show, telemarketing, daily mail or PPC? This informative info graphic by Digital Insights reveals some fascinating facts, figures and stats related to social media and sales.
- Cool Tools: We’re constantly trying out new resources for identifying trends, researching media and sharing information. Thanks to Mike Lizun @PRDaily for posting this terrific list of lesser-known but valuable digital tools for PR Pros.
- Inbox Zero: The end of the week is a great time to clean out your inbox. Many thanks to the folks @Mashable for these 5 Tricks to Finally Achieve Inbox Zero.
Monday, October 7, 2013
LCWA Wins Seven Public Relations Global Network Best Practice Awards

Friday, October 4, 2013
Favorite Finds
With the official shutdown of the U.S. government being the
major story of the week, there were a few important social media related
moments that need to be called out. Here are some of the stories that gained
attention this week:
- Apple overtakes Coca-Cola as most valuable brand. According to a recent report released by Interbrand, Coca-Cola fell from its top spot on last year’s list to No. 3, and Google jumped from No. 4 to No. 2. The full top 100 brands list can be found on Interbrand’s website.
- A new way to quit your job. A Next Media Animation employee took to YouTube to announce that she was quitting. Chicago-native Marina Shifrin created a video dancing to the Kanye West song “Gone” to announce that she would be leaving the company. The video has received more than 4.6 million views.
- Brands get in on the shutdown action. With the U.S. reeling due to the Government shutdown, a few brands took to social media to parody this momentous event. Brands such as Denny’s, Red Bull, and of course, Kenneth Cole all had humorous remarks. The question is, will this help or hurt those brands’ image?
- Twitter is going public. It’s official, Twitter just filed for its IPO. The company is looking to raise $1 billion in its initial offering.
Thursday, October 3, 2013
In the Mix…Find Your Safety Style with First Alert
October is Fire Prevention Month and to kick off
festivities, our client First Alert launched the “Find Your Safety Style”
Facebook sweepstakes! In a continuous effort to promote fire safety with style,
First Alert is helping fans channel their inner designer with a fun personality
quiz that reveals if you are a Modern Sophisticate, a Futuristic Decorista (or
Decoristo) or Traditional Trendy. For a chance to win one of the trendy
and high-tech Maximum Protection Smoke Alarms, participants answer 10 questions
and enter their personality to win an alarm that best reflects their style. Ten
winners will be selected daily throughout the entire month of October and a
grand prize winner will receive a whole home of alarms, security camera system
and year-long subscription to WhimseyBox. So, what’s your safety style?
Find out by visiting the First Alert Facebook
page!
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