Friday, September 27, 2013

Favorite Finds

It has been a social media kind of week – from to-the-minute talk about the Emmys to breaking news coverage from the tragedy in Nairobi. Here are some of the stories that stuck out to me:
  • Forbes predicts top social trends. Social media changes every day – from new channels to new ways to measure those channels. Forbes predicts that Google+ will become a major player in the months to come, the popularity of image-based platforms will continue to rise and – most surprisingly to me – MySpace will continue to grow.
  • Twitter changes how we get breaking news…As the attack and subsequent standoff unfolded at the shopping mall in Nairobi, the world was given a front row seat – with a number of those affected providing real-time narration on Twitter.
  •  …and sports. Twitter is adding major sponsorships, like CBS and the NFL – which will now show instant replays via Twitter
  • Tweets as a press release. Amazon chose Twitter to send out the press release for the latest version of its Kindle Fire, and they did so over 14 tweets – demonstrating just how much social media has shaken up the public relations industry.
  • PR Fails: A few companies are dealing with offended customers this week: pasta company Barilla receives backlash after his CEO says he’ll never feature a homosexual family in ads, and Coca-Cola distributes an offensive bottle cap.

Lastly, I leave you with these amazing Twitter stats. Have a great weekend! 

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