Monday, September 30, 2013

In the Mix…Eureka Rolls Into Mazda Showrooms

Eureka’s new AirSpeed ULTRA vacuum is powerful enough to hold a 3,000 pound Mazda Miata! – and they’re ready to show it off, showroom style!  With LCWA’s help, Eureka AirSpeed ULTRA is rolling into 25 Mazda dealerships across the county, where it will be on display to customers through November.  Signage placed with the vacuums announces Eureka’s surprising Mazda Miata car hold video to customers. It also encourages customers to watch the video and participate in Eureka’s “The Most Powerful Experience” Facebook contest - where they can win their very own Mazda Miata MX-5 Sport. Many dealerships are going the extra mile, and giving the vacuum away to a lucky customer to drive additional engagement. For an example of the excitement Mazda and Eureka are generating locally, check out how Jim Ellis Mazda in Atlanta is promoting the vacuum and video on its Facebook page and with local media. The Mazda Dealership Program is a unique way the LCWA team was able to leverage an interesting advertising video and give it social and grassroots support to extend a “powerful” new product message.


Friday, September 27, 2013

Favorite Finds

It has been a social media kind of week – from to-the-minute talk about the Emmys to breaking news coverage from the tragedy in Nairobi. Here are some of the stories that stuck out to me:
  • Forbes predicts top social trends. Social media changes every day – from new channels to new ways to measure those channels. Forbes predicts that Google+ will become a major player in the months to come, the popularity of image-based platforms will continue to rise and – most surprisingly to me – MySpace will continue to grow.
  • Twitter changes how we get breaking news…As the attack and subsequent standoff unfolded at the shopping mall in Nairobi, the world was given a front row seat – with a number of those affected providing real-time narration on Twitter.
  •  …and sports. Twitter is adding major sponsorships, like CBS and the NFL – which will now show instant replays via Twitter
  • Tweets as a press release. Amazon chose Twitter to send out the press release for the latest version of its Kindle Fire, and they did so over 14 tweets – demonstrating just how much social media has shaken up the public relations industry.
  • PR Fails: A few companies are dealing with offended customers this week: pasta company Barilla receives backlash after his CEO says he’ll never feature a homosexual family in ads, and Coca-Cola distributes an offensive bottle cap.

Lastly, I leave you with these amazing Twitter stats. Have a great weekend! 

Friday, September 20, 2013

Favorite Finds

The weather in Chicago may be cooling off, but we still found plenty of “hot” stories in the Twittersphere to share with our followers this week.  Here are just a few of our favorite finds: 

  • Uber Lately? – The car-hailing app, Uber, has ramped up its hiring of lobbyists, lawyers and public relations firms to expand.
  • The Rhythm of PRPR professionals can get breakthrough results for clients by following these seven daily to-dos.
  • Keep Mom’s Engaged – This story from Social Media Today features tips to keep moms engaged with your content.
  • The Twitter Rule of Thirds – Here’s a quick rule-of-thumb for social media marketers: The Twitter Rule of Thirds. Make sure that your Twitter stream stays in balance with three general types of tweets: self-promotion, sharing and conversation.
  • Pinterest Metrics – This infographic lists 17 Pinterest metrics you should measure to ensure your hard work pays off.

Thursday, September 19, 2013

Instagram Your Safety Style

After the first part of a fun summer sweepstakes on Facebook, our client First Alert continued to show off its stylish and high-tech Maximum Protection Smoke Alarms with an Instagram contest for its Facebook fans. We’d heard from First Alert followers about how these alarms enhance their home’s décor, but it was time to see how they actually look installed in people’s homes. For the last month, First Alert fans have been taking photos of the alarms with Instagram and hashtagging #StyleYourSafety. As the contest wraps up this week, we have 10 fantastic finalists – all of whom have won a gift card to enhance their home décor even further. Now, it’s up to the fans to decide who will win the grand prize. To vote for your favorite Instagram entry, visit the First Alert Facebook page (and look forward to another stylish contest coming up soon!)

Friday, September 13, 2013

Favorite Finds

Well, my colleague Matt was right! Last week he told us that people don’t really “get” PR, and this week a LinkedIn poll reports that PR is ranked as the number seven the most confusing profession.  Let’s dispel some more industry misconceptions this week with my favorite finds.\

Thursday, September 12, 2013

Eureka Launches “Powerful” Facebook Contest to Support New Vacuum

Our client Eureka recently unveiled an impressive new addition to its family of vacuum cleaners – the AirSpeed ULTRA. To support the launch of this powerful floor care solution – as this video shows, it’s powerful enough to hold a car! – LCWA worked closely with a team of social media app developers to create “The Most Powerful Experience” Facebook contest. A multiphase contest that requires users to “like” Eureka on Facebook before entering, “The Most Powerful Experience” Contest asks fans to share with us the story of one of their lives’ most powerful moments for the chance to win a brand new car or a Eureka AirSpeed ULTRA! Whether that be watching a toddler take his first steps or finally earning that college degree, Eureka is collecting these moments and showcasing them in a Pinterest-style gallery on its Facebook page.  Fans can submit their powerful moments through Sept. 30. Then, we’ll choose the top 10 most powerful moments and ask fans to vote on their favorites. The winning entry will receive a Mazda Miata MX-5 Sport! Check out “The Most Powerful Experience” Contest here and peruse the gallery of entries. Since launching last week, we’ve received more than 2,500 submissions to the contest – a powerful start in support of the new AirSpeed ULTRA.

Friday, September 6, 2013

Favorite Finds

What do PR people do? There are common misconceptions we all hear from friends and family. One thing we will be doing is spicing up our strategies for the new season. Those – plus some big Facebook changes – are included in my favorite finds this week.
  • The science behind crisis hashtags. A tweet with hashtags gets more engagement – which means properly using hashtags during a crisis is essential for messaging.
  • So, what exactly do you do again? As we know, misconceptions run rampant about PR and the people in the industry. How many of these have you heard before?
  • A big year for change at Facebook. Let’s take a look at the major changes Facebook has instituted in 2013.
  • Microsoft steps up to Apple and Samsung. Looking to mix-it-up in the global smartphone market, Microsoft purchased Nokia’s mobile business for $5 billion.  
  • Pumpkin-flavored PR. As fall approaches, it’s a good time to rethink strategies for the new season.

Tuesday, September 3, 2013

In the Mix...Life Fitness Names the World’s Top Personal Trainers

After weeks of searching and scouring entries to find the best personal trainers in the world, LCWA has helped Life Fitness name the 10 finalists in the Personal Trainers to Watch competition! Recognized for their dedication to clients, enhancing the personal training and fitness industries and much more, these finalists are the cream of the crop and come from all corners of the globe – from China to New Zealand to Salt Lake City, Utah!  But this is just the beginning – to find the number one personal trainer in the world, these 10 finalists will be flown to London to participate in a final judging event where they will show off their training skills while utilizing the Life Fitness Synrgy360 functional training system. Stay tuned to the Life Fitness Facebook page for live updates, finalist interviews and the announcement of the Personal Trainers to Watch winner!