In the Mix … Super Bowl Champion Partners with AASM to Encourage Sleep Apnea Evaluation
You may not
think football and sound sleeping go together, but a well-rested player
performs better on the field. In fact, quality sleep is just as critical to a
player’s performance as training and diet, according to Aaron Taylor, former
Green Bay Packer, Super Bowl champion and current CBS college football analyst.
Taylor was diagnosed with obstructive sleep apnea five years ago and uses
continuous positive airway pressure (CPAP) therapy to treat the disorder. With
the knowledge that diagnosis and treatment of his sleep disorder have improved
every aspect of his life, Taylor partnered with LCWA client the American
Academy of Sleep Medicine (AASM) to increase awareness of the symptoms of and
treatments for sleep apnea among younger athletes – and encourage earlier
testing by a sleep specialist. Media outreach was conducted with national
publications and sports radio outlets, and LCWA garnered interviews with the Huffington Post and San Diego’s “The Mighty 1090.”
For more on Taylor’s partnership with the AASM and the warning signs of sleep
apnea, or to find a local sleep specialist, visit sleepeducation.com.
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