Monday, August 26, 2013

In the Mix … Super Bowl Champion Partners with AASM to Encourage Sleep Apnea Evaluation

You may not think football and sound sleeping go together, but a well-rested player performs better on the field. In fact, quality sleep is just as critical to a player’s performance as training and diet, according to Aaron Taylor, former Green Bay Packer, Super Bowl champion and current CBS college football analyst. Taylor was diagnosed with obstructive sleep apnea five years ago and uses continuous positive airway pressure (CPAP) therapy to treat the disorder. With the knowledge that diagnosis and treatment of his sleep disorder have improved every aspect of his life, Taylor partnered with LCWA client the American Academy of Sleep Medicine (AASM) to increase awareness of the symptoms of and treatments for sleep apnea among younger athletes – and encourage earlier testing by a sleep specialist. Media outreach was conducted with national publications and sports radio outlets, and LCWA garnered interviews with the Huffington Post and San Diego’s “The Mighty 1090.” For more on Taylor’s partnership with the AASM and the warning signs of sleep apnea, or to find a local sleep specialist, visit sleepeducation.com.


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