· We’re Gonna Need a Bigger Boat: This week, Discovery Channel aired its 26th annual Shark Week, and – despite making unwelcome waves with its mockumentary “Megalodon” – it’s on par to exceed the channel’s 2012 record 21.4 million total viewers.
·
Beg,
Borrow, Steal? Facebook began testing a trending
topics feature on its mobile site with select users. This isn’t
the first time the social network has borrowed from Twitter, but we’re looking
forward to the next truly new and unique feature to hit our newsfeeds.
·
A
Picture’s Worth 1,000 Words: A study released this week found
that Instagram users are 18 times more engaged than those on Facebook and 48
times more engaged than users on Twitter. Results were attributed to the more
visual elements of Instagram and have big implications for brands – even those
that aren't
officially using the platform.
·
May
the Odds Be Ever in Your Favor: A Florida summer camp raised some
eyebrows this week – hosting
its own “Hunger Games,” inspired by the widely popular book
by Suzanne Collins. Children participated in a series of challenges in which
they could “collect lives” – although the focus on team-building didn’t stop
one camper from writing on her poster “LOSING MEANS CERTAIN DEATH.” No word on
if the camp will open again next year.
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