Wednesday, July 31, 2013

In the Mix…Coordinating Video Shoots with eHow and Life Fitness

For the past several months, I worked with our client Life Fitness to create a series of instructional fitness videos on the popular how-to website eHow.com. To coordinate the opportunity, I coordinated with a number of parties, including the talent producer, video producer, Life Fitness personal trainer and the manager at the gym hosting the video shoot. With so many different people involved, communication was key to making sure all the moving parts came together to create successful videos that met the goals of both eHow.com and Life Fitness. Here are some best practices for effective communication:
  • Be Upfront: Before the planning phase, make sure you know each person’s goals for the opportunity – but be upfront about what can be accomplished to set realistic expectations.
  • Stay in the Loop: When sorting out logistics, it’s important to keep all of the parties up to date. Even if you haven’t confirmed all the details, create reminders for yourself to check in with each person and give them a quick status update so they don’t feel out of the loop.
  • Come Together: In the final days leading up to the shoot or interview, hold a call with everyone involved to answer any last-minute questions and make sure everyone is on the same page. 
The shoot resulted in a series of ten videos detailing exercise tips and best practices, and highlighting the new Life Fitness Synrgy360 equipment. Thanks to Life Fitness personal trainer Eric and all involved in making this shoot a success! 

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