In the Mix...Twitter Parties Encourage Consumers to Give the "Gift of Time"

To support the launch of Frigidaire Professional’s sleek, time-saving kitchen countertop appliances at Target, we’re taking to Twitter to encourage consumers to give the “gift of time” to moms, dads, grads and newlyweds this spring. We garnered excellent engagement with consumers by hosting two Twitter parties on wedding and Mother’s Day gifting, which generated 4,300 tweets and more than 27 million impressions. The hashtag #Frigidaire also became a trending topic – proving that we broke through the Twitter clutter in a big way for Frigidaire Professional. Tomorrow night we will hold our final spring Twitter party to discuss graduation gifts. Look for the hashtag #Frigidaire Tuesday night between 8 and 9 p.m. CT and come join the conversation!