Tuesday, May 28, 2013

In the Mix…Entertainment by the Yard


It’s time to raise a toast to summer! Just ahead of the Memorial Day weekend, we coordinated a television and radio satellite media tour for our client Trex to promote its stylish and high performance outdoor living products at a time when many homeowners are looking for ideas on how to make over their backyards. Broadcasting from a jaw-dropping, multi-level Trex deck near Toronto, Canada, we offered interviews with HGTV personality Paul Lafrance to news stations across the U.S. and Canada. Paul advised viewers on the latest trends and products in outdoor living, and offered his tips for creating a dream outdoor oasis.  In the span of 6 hours, he spoke with 30 different media outlets, reaching well over a million viewers! 

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