It’s
time to raise a toast to summer! Just ahead of the Memorial Day weekend, we
coordinated a television and radio satellite media tour for our client Trex to
promote its stylish and high performance outdoor
living products at a time when many homeowners are looking for ideas on how to
make over their backyards. Broadcasting from a
jaw-dropping, multi-level Trex deck near Toronto, Canada, we offered interviews
with HGTV personality Paul Lafrance to news stations across the U.S. and
Canada. Paul advised viewers on the latest trends and products in outdoor
living, and offered his tips for creating a dream outdoor oasis. In the
span of 6 hours, he spoke with 30 different media outlets, reaching well over a
million viewers! 
Tuesday, May 28, 2013
In the Mix…Entertainment by the Yard
It’s
time to raise a toast to summer! Just ahead of the Memorial Day weekend, we
coordinated a television and radio satellite media tour for our client Trex to
promote its stylish and high performance outdoor
living products at a time when many homeowners are looking for ideas on how to
make over their backyards. Broadcasting from a
jaw-dropping, multi-level Trex deck near Toronto, Canada, we offered interviews
with HGTV personality Paul Lafrance to news stations across the U.S. and
Canada. Paul advised viewers on the latest trends and products in outdoor
living, and offered his tips for creating a dream outdoor oasis. In the
span of 6 hours, he spoke with 30 different media outlets, reaching well over a
million viewers! 
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