
- Take Time for
Introductions – At the inception of each partnership, be sure each team
is “on-boarded” with the brand, key messages and business insights. This
step can address many questions and concerns before they even arise. And,
having strong guidelines in place from the start help us to collectively
execute programs more efficiently and effectively.
- Communicate – Every
agency, client and team follows different procedures. Outline timelines,
protocols and expectations up front so everyone on all teams is working in
tandem with one another. Schedule routine times to touch base and discuss
upcoming projects and deadlines to make sure all team members stay on
track and are on the same page. Also, make sure to share contact
information for main contacts and back-ups – in a last-minute emergency,
you need to know who to call.
- Manage Expectations – We have
a great team who can turn things around at the drop of a hat. It’s
wonderful – but when you’re working with multiple teams on approvals, it may not always be enough. Allow as much time as possible for projects to account
for the extra revisions and adjustments that come with having more sets of
eyes, and keep clients up-to-date on the status of where projects stand
and when they can expect to see deliverables.
- Collaborate – Being
part of a team means being available to contribute, and accepting and
appreciating others’ contributions. Don’t be afraid to investigate the
“whys” and “hows” when feedback is given, and offer suggestions and ideas
when you deliver feedback. Keep an open mind – you may learn a new best
practice, or provide valuable insight that will help the other agency in
your projects together moving forward.
Successful communications
agencies thrive on our relationships – with clients, colleagues and other
partners. These important points will keep projects moving along and ensure
that the clients are happy!
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