Thursday, March 14, 2013
In the Mix...Finding Form and Function in Outdoor Living
To shine a spotlight on its new “Engineered Artistry”
marketing campaign, our client Trex brought together two experts in their
respective fields, culinary artist Tyler Florence and landscape architect Lisa
Switkin. As part of the new campaign, launched for the 2013 decking season, Florence
and Switkin appear in a video that explores why these two elements –
engineering and artistry – are essential in outdoor design. The personalities also
take center stage in print and online ads, as well as on Trex’s social media
channels. From outreach to marketing media to organic Facebook posts and a
sweepstakes planned for spring, LCWA will be generating buzz for the campaign
among Trex’s target demographic throughout outdoor living season. Check out
Trex.com to see Tyler and Lisa in the “Engineered
Artistry” video!
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