Thursday, February 28, 2013

In the Mix…Size Isn’t Everything. A Powerful Reveal Is.


LCWA helped Eureka pique interest and start conversations about its newest vacuum launch with with a unique "teaser campaign." Inspired by the product’s unique selling proposition, the “Size Isn’t Everything” teasers previewed the new lightweight, yet powerful, Eureka AirSpeed ONE vacuum. Posted to the Eureka website, social media channels and mailed out to media as postcards, a series of nine teaser images depicted small but powerful things and a specific call for fans to stay tuned for exciting news from Eureka. Today, the wait for curious fans ended with a Facebook and e-newsletter reveal that’s sure to prove that, when it comes to cleaning, Size Isn’t Everything. Power Is. Check out the Eureka Facebook timeline to see the whole series of images.

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