As a part of our work with
client First Alert, the LCWA team is tasked with helping to raise awareness
about new legislation as it pertains to fire and carbon monoxide safety.
In early 2013 two West coast states – California and Washington – enacted
legislation to further the level of carbon monoxide protection. The LCWA
team has been proactively educating residents in both states for the past few
years and as this last tenet of the public acts take effect, which primarily
requires multi-family dwellings to be equipped with carbon monoxide
alarms. We are kicking off the year and the first month of the new laws
with state-specific Facebook sweepstakes. The team is using geo-targeted
posts to get the word out. The month-long sweepstakes aims to raise
awareness among the general public, and informal polling tells us that we’ve
educated 30% of those who have entered – they didn’t know about the law before
the sweepstakes. If you know someone in California or Washington – be
sure to direct them to First Alert for a chance to “get alarmed” – www.Facebook.com/FirstAlertSafety.
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