Heidi Tarr Terlap and I co-authored the cover story in the current
issue of the Association Forum of Chicagoland’s Forum magazine. “How data
can help you shatter performance plateaus” is a quick review of the
researcher’s toolkit and how it can be used to guide successful organizations.
As we note in the article, “the most forward-thinking organizations leverage
research techniques to guide development, execution and evaluation of their
activities for stakeholders.” The Association
Forum of Chicagoland has 3,000-plus members who represent more than 44,000
association professionals from nearly 1,600 Chicago organizations serving 27
million individual members. Read the full article here.
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