Research Advice in Forum Magazine

Heidi Tarr Terlap and I co-authored the cover story in the current issue of the Association Forum of Chicagoland’s Forum magazine. “How data can help you shatter performance plateaus” is a quick review of the researcher’s toolkit and how it can be used to guide successful organizations. As we note in the article, “the most forward-thinking organizations leverage research techniques to guide development, execution and evaluation of their activities for stakeholders.” The Association Forum of Chicagoland has 3,000-plus members who represent more than 44,000 association professionals from nearly 1,600 Chicago organizations serving 27 million individual members. Read the full article here.