In the Mix...A Healthy Start to the New Year!
LCWA is proud to announce the addition of Life
Fitness, a global leader in commercial fitness equipment manufacturing, to our
client roster! We kicked of our
relationship this week, when we helped Life Fitness get blood pumping with an
exciting announcement for the Consumer Electronics Show (CES). As the first fitness equipment manufacturer
to open portions of its product platform to allow for third-party app
development, Life Fitness has proven it’s on the frontier of fitness
technology. For CES, LCWA announced two
mobile apps that will integrate with the company’s cardio equipment to help
user’s automatically
log workout statistics such as time, distance and calories burned when their
mobile device is connected to Life Fitness equipment. We’re just at the starting line of this new
partnership, and can’t wait for the marathon ahead!
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