After the
shelves were cleared on “Black Friday” and virtual carts were loaded on “Cyber Monday,”
consumers were encouraged to be charitable on the new holiday dubbed
#GivingTuesday. On November 27, individuals across the country gave
donations to their favorite charity or volunteered their time to help those in
need. As part of the holiday, our client GiveFoward partnered with tech
companies in Chicago for GiveForward’s “Tech the Halls” initiative. This
program collected more than $100,000 in donations for those seeking financial
assistance to pay their medical bills through GiveForward.com. To help spread the word
about the program, LCWA secured placements in the Chicago Tribune, Daily
Herald, Crain’s Chicago
Business
and a nearly five minute segment on WMAQ2-TV’s “The Talk.” Because of the
initiative, GiveForward experienced one of its best days for receiving
donations since its inception in 2008. Hats off to our client GiveForward
for rallying companies and consumers alike to give back!
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